A Healthy Start Begins Within
Vitamins are a crowded and confusing market, so our goal was to demystify and simplify the experience for users. We wanted very clear sections for learning about vitamins and Centrum products. We included icons for each of the benefits to help users identify what they are looking for (i.e. heart health). We also included images of real ingredients to represent vitamins to help users connect vitamins like beta-carotene to simpler foods like carrots. Centrum’s branding included the full rainbow so we used all the colors to identify product lines and benefits.
Choose Your Centrum
With the new Centrum website users can find exactly what they are looking for and hopefully better understand what’s inside their multi-vitamins. We also created a quiz to help users find the right vitamins for them. Overall the site redesign is a much more modern experience with clear user flows for those looking for products, information about vitamins, or even the science behind them.
