We introduced a soft cream color to the primary palette with some secondary pastels. We also added some organic curves and rounded edges to the design language to soften everything up. We prepared an alternate pitch to this knowing it may be risky shifting their branding and campaign away from where it’s been from the past few years, but the stakeholders absolutely loved it and were excited about the new direction. Instead of harsh colors and crude jokes, users are now greeted with a modern and soft experience that helps them find relief.